Thinking
About Thinking | Thinking
News, guides and honest comparisons of business software, written for European buyers.
Thinking is a software desk in Luxembourg. We publish three things: news that changes what business software can do, guides that answer one question each, and comparisons that name a winner and say why.
How we rank
Every comparison opens with the criteria, written down before any product appears. The criteria are measurable: a price per month, a language a staff interface is available in, a tax rule the software does or does not handle, an audit with a date. A product wins a category because it scores on those criteria, not because it is popular and not because it pays us.
Every price and every factual claim links to the page we read it on, with the date we read it. If a vendor does not publish a price, we write that the price is on request instead of guessing one. We do not publish star ratings collected from anonymous reviewers, and we never emit review markup for ratings that do not exist.
Who publishes this
Thinking is published by TTA Technologies in Luxembourg, which also builds four products that appear in our comparisons: LUXPOS, Salonify, BoxBee and DepotGest. Every page that mentions one of them carries a disclosure block, and the ranking of those products is argued against the same published criteria as everyone else. Where a competitor is the better choice for a use case, we write that.
You are right to read a publisher's own products in its own comparisons with suspicion. The way we earn that back is to be specific: read the criteria first, then check whether the argument holds. If it does not, tell us and we will correct it in public.
How we make money
Two ways, both named on the page. Vendors can pay for a verified data listing or a labeled sponsored placement, which never buys a ranking position or an editorial score. And our publisher sells its own software, which is the conflict of interest described above.
Corrections
If a fact on this site is wrong, write to the desk. We correct the page, note what changed and when, and we do it in days rather than quarters.
Contact
Editorial and corrections: desk@thinking.lu. Listings and vendor questions: get listed. Postal address and legal details are in the imprint.
Thinking is published by TTA Technologies in Luxembourg, which also builds LUXPOS, Salonify, BoxBee and DepotGest. Read the full disclosure policy
Weekly, Thursday morning, Central European Time.
The Thinking briefing
One email a week: what changed in European business software, which prices moved, and which comparison we published. No sales mail.