Disclosure and editorial policy | Thinking

The conflict, stated plainly

Thinking is published by TTA Technologies in Luxembourg. The same company develops LUXPOS (point of sale), Salonify (salon booking), BoxBee (AI email) and DepotGest (inventory). All four appear in comparisons on this site, and some of them rank well. That is a conflict of interest and no wording makes it disappear. What follows is how we handle it.

Rules we hold ourselves to

1. Criteria before products. Every comparison names its criteria at the top, before the first product. The criteria are measurable and they are chosen for the reader's situation, not reverse engineered from the winner.
2. Disclosure on every affected page. Any page naming one of the four products carries a disclosure block, near the content, not buried in a footer.
3. Competitor advantages are named. Where a rival is better for a use case, the page says so in plain words rather than hiding it in a weakness list.
4. Scope honesty. A product wins a narrow list only if the list is honestly narrow. We would rather title a page for independent restaurants in the Benelux than pretend a local tool wins worldwide.
5. Sources with dates. Prices and factual claims link to the page we read, with the date. Unverifiable prices are written as price on request.
6. No invented ratings. We publish an editorial score we can defend. We do not aggregate anonymous user reviews and we never emit review structured data for ratings that do not exist on the page.

What money can and cannot buy

Vendors can pay for two things. A verified data listing means we check the facts you supply and show a badge saying the data was verified and when. A sponsored placement is a clearly labeled block, visually separated from editorial content, with its links marked rel="sponsored nofollow".

Money cannot buy a ranking position, an editorial score, a change to criteria, removal of a weakness, or the removal of a competitor. If a vendor asks for any of that, the answer is no and the listing ends. A free editorial submission is always possible at get listed and costs nothing.

Affiliate links

Where an outbound link earns a commission, the page says so at the top of the page and the link is marked as sponsored. A commission never affects a ranking. At the time of writing we run no affiliate programmes.

Screenshots and trademarks

Product names and wordmarks belong to their owners. Screenshots are taken from publicly accessible pages, carry the source and the capture date, and are used to inform. A vendor who wants one removed writes to desk@thinking.lu.

Corrections

Tell us at desk@thinking.lu with the page and what is wrong. A factual error is corrected within three working days, and the page shows what changed and when. A correction that changes a ranking is noted at the top of the article.

AI and how this site is written

Some articles on this site are drafted with the help of language models and all of them are published under editorial rules: sources are fetched and cited, prices are checked against the vendor's own page, and a piece without a verifiable source does not go out. Articles written by our automated desk are marked as such. The responsibility for every published sentence is ours, not a model's.