Thinking Thinking

Guides

Salonkee and the Benelux booking market: who owns it and how it earns

Salonkee is a Luxembourg joint-stock company, RCS B207855, backed by a 28 million euro Series B led by PeakSpan Capital, and it is the only one of the regional booking platforms that publishes no marketplace commission at all.

By Thinking Desk 5 min read

Key takeaways

  • Salonkee S.A. is registered in Luxembourg under RCS number B207855 at 38 Rangwee, L-2412 Luxembourg, with Tom Michels named as its legal representative.
  • Reported funding is a 1 million euro seed in 2018, a 6.2 million euro Series A in 2021 and a 28 million euro Series B in June 2023 led by PeakSpan Capital with Fortino Capital, Newion Partners, Expon Capital and LBAN.
  • At the Series B the company reported 110 employees and more than 4,000 salons. Eighteen months later it was reported at nearly 8,000 salons and more than 20 million appointments, and its own site now claims 220 or more people.
  • Published prices are 59, 89 and 119 euro a month plus add-ons, but only for Germany, Austria and Belgium, and the pricing unit is never stated.
  • Salonkee publishes no marketplace commission, where Treatwell publishes 35 percent on a new marketplace client and Fresha currently shows its euro-area new client fee as free. The absence of a number is itself a commercial fact.
On this page
  1. Short answer
  2. Who owns Salonkee?
  3. Is Salonkee growing or shrinking?
  4. How does Salonkee actually charge?
  5. What does the market around Salonkee look like?
  6. What risk is a Benelux salon actually taking?
  7. What to ask before you sign

Short answer

Salonkee is a Luxembourg company, Salonkee S.A., registered under RCS number B207855 at 38 Rangwee in Luxembourg City, funded by venture capital and selling salon software plus a consumer booking marketplace across the Benelux, Germany, Austria, Switzerland and France. It publishes its subscription prices, which several competitors do not. It publishes no marketplace commission and no card rate, which Treatwell and Fresha do. For a salon owner, that combination is the whole analysis.

Who owns Salonkee?

Its imprint names Salonkee S.A., a société anonyme at 38 Rangwee, L-2412 Luxembourg, RCS B207855, VAT LU31273477, matricule 2016 2436 172, with Tom Michels as legal representative and publication director. Its own "why Salonkee" page says that in 2017 five entrepreneurs, Tom, André, Alex, Samuel and Gilberto, came together, and that the company is now eight years old with 220 or more people across six countries.

The investors are reported rather than filed. Silicon Luxembourg reported a 1 million euro seed in 2018 and a 6.2 million euro Series A in 2021, and in June 2023 a 28 million euro Series B led by PeakSpan Capital, with existing backers Fortino Capital, Newion Partners, Expon Capital and LBAN participating. PeakSpan is described in that coverage as a growth-stage B2B software investor with more than 1.5 billion dollars under management. There is no parent company and no trade buyer on the record.

That ownership shape is worth reading plainly. A Series B in mid-2023 means a company that has been deploying capital for three years and will at some point need either a larger round or a profit. Both routes change the price a salon pays, and the lever is the one that is not published.

Weekly, Thursday morning, Central European Time.

The Thinking briefing

One email a week: what changed in European business software, which prices moved, and which comparison we published. No sales mail.

We store your address to send the briefing. One click unsubscribes you, and we never pass it on.

Is Salonkee growing or shrinking?

Growing, on the figures that exist. At the Series B in June 2023 the company was reported with 110 employees across Luxembourg, Belgium, Switzerland, Germany and the Netherlands, and more than 4,000 salons, with chief executive Tom Michels quoted on an end to end solution. By December 2024 Silicon Luxembourg reported nearly 8,000 salons and more than 20 million appointments managed across Benelux, Germany, Switzerland and Austria, and a 209th place on the Sifted 250 ranking of fast-growing European companies. The same coverage reports more than 100 percent annual growth in revenue and customer base, without naming the period.

Today the company's own site claims 220 or more people and calls itself the "undisputed leader in Luxembourg, Belgium and Switzerland". Treat the headcount and the leadership claim as the vendor's own, because they are.

How does Salonkee actually charge?

Published, in part. GO is 59 euro a month, SMART is 89 euro and PRO is 119 euro. Salonkee Payments is a 35 euro monthly add-on on top of SMART or PRO, a website builder is 39 euro and Popcall is 15 euro. Those prices are stated for Germany, Austria and Belgium. No price is published for Luxembourg, which is the company's home market, nor for Switzerland, the Netherlands or France.

Three numbers are missing and each one matters.

The pricing unit is not stated anywhere. Per salon, per calendar or per employee is the difference between 89 euro and 534 euro for a six-chair business, so it has to be asked before any comparison is meaningful.

The card rate is not published. Salonkee Payments has a monthly price but no transaction percentage, no terminal cost and no payout timing.

The marketplace commission is not published at all. Not a percentage, not a minimum, not a statement that there is none.

Our feature-level profile, including what its terms do and do not say, is at /en/software/salonkee.

What does the market around Salonkee look like?

Four vendors, four different ways to charge for the same appointment. This is the most useful table a salon owner can have in front of them.

Vendor Subscription What it takes from a booking
Salonkee 59 to 119 euro a month, unit not stated No published commission or card rate
Treatwell (Belgium) 29 euro a month 35 percent of a new marketplace client's first booking, 0 percent on repeat bookings, 2 percent on online prepayments
Fresha 14,95 euro, or 9,95 euro per bookable team member 0.89 percent plus 10 cents in person, new client fee currently shown as free in euro countries
Planity No price published for France, Belgium or Germany Not published

Read down that table and the strategies are obvious. Treatwell sells demand and prices it openly at 35 percent of a first visit. Fresha sells cheap processing and currently gives the demand away. Salonkee sells software with demand attached and publishes the software half only. Planity publishes nothing.

None of these is dishonest. They are different bets on where a salon's money is easiest to collect. The one that should make a buyer slow down is the model where the lever exists and the number does not, because that number can appear later without any renegotiation. A broader look at the alternatives is at /en/best/salonkee-alternatives.

What risk is a Benelux salon actually taking?

Three, in order of likelihood.

Price movement on the unpublished levers. A venture backed company three years past its last reported round, selling into a market where its competitor charges 35 percent of a first booking, has an obvious place to find revenue. If the marketplace commission is zero today, get that written into your contract rather than assumed.

Marketplace dependency. In Luxembourg and Belgium, the Salonkee consumer portal is a genuine booking destination, which is exactly why it is valuable and exactly why it is risky. The salon that gets most of its first visits through a portal it does not own has a single supplier for demand, software and payments at once.

Exit friction. The published terms do not set out a contract term or a data export right on termination, so both belong on your list of questions before signature, in writing, with a named person answering.

What to ask before you sign

Ask for the pricing unit. Ask for the card rate, the terminal price and the payout delay. Ask, in one sentence, whether any commission, new client fee or booking fee can be introduced during your term and with what notice. Ask what you get back on the day you leave, in which format, and how long it takes.

A vendor that answers those four in writing has earned the signature. A vendor that answers them on a call has not.

Disclosure: TTA Technologies publishes Thinking and also builds Salonify, which competes with Salonkee in this market. That is why this piece sticks to what Salonkee and named publications have put on the record, and why our direct head to head, where the comparison is between our product and theirs, sits separately at /en/compare/salonify-vs-salonkee with its own disclosure.

Questions and answers

Who owns Salonkee?
Salonkee S.A., a Luxembourg société anonyme registered under RCS number B207855 at 38 Rangwee, L-2412 Luxembourg, with VAT number LU31273477 and Tom Michels named as legal representative on the imprint. It is venture backed rather than owned by a larger group, and the most recent reported round was a 28 million euro Series B led by PeakSpan Capital in June 2023.
What does Salonkee cost?
The published plans are GO at 59 euro a month, SMART at 89 euro and PRO at 119 euro, with Salonkee Payments at 35 euro on top of SMART or PRO, a website builder at 39 euro and Popcall at 15 euro. Those prices are stated for Germany, Austria and Belgium, and no price is published for Luxembourg, Switzerland, the Netherlands or France.
Does Salonkee take a commission on marketplace bookings?
It does not publish one. The pricing page carries the subscription tiers and the add-ons and no commission, no new client fee and no card rate. That is unusual in this market: Treatwell publishes 35 percent on a new marketplace client, and Fresha publishes a new client fee that currently reads as free in euro countries.
How big is Salonkee?
As reported by Silicon Luxembourg, 110 employees and more than 4,000 salons at the June 2023 Series B, then nearly 8,000 salons and more than 20 million appointments by December 2024, when it was placed 209th on the Sifted 250. Its own site claims 220 or more people and six countries.

Sources

Every price and fact above was checked against these pages on the date shown.

  1. [1] Salonkee legal notice: Salonkee S.A., 38 Rangwee, L-2412 Luxembourg, RCS B207855, VAT LU31273477, matricule 2016 2436 172, representative Tom Michels accessed 2026-11-11
  2. [2] Salonkee, "Why Salonkee": founded in 2017 by five entrepreneurs, 220+ people, 6 countries, "undisputed leader in Luxembourg, Belgium and Switzerland" accessed 2026-11-11
  3. [3] Salonkee pricing: GO 59 EUR, SMART 89 EUR, PRO 119 EUR per month, Payments add-on 35 EUR, Website Builder 39 EUR, Popcall 15 EUR, prices stated for Germany, Austria and Belgium accessed 2026-11-11
  4. [4] Silicon Luxembourg, "Salonkee Raises 28m EUR Series B To Fuel European Expansion", 12 June 2023: led by PeakSpan Capital with Fortino Capital, Newion Partners, Expon Capital and LBAN, 110 employees, more than 4,000 salons accessed 2026-11-11
  5. [5] Silicon Luxembourg, "Salonkee: Luxembourg's Fastest-Growing Startup On Sifted 250", 11 December 2024: 1 million euro seed in 2018, 6.2 million euro Series A in 2021, nearly 8,000 salons, more than 20 million appointments, ranked 209th on the Sifted 250 accessed 2026-11-11
  6. [6] Treatwell partner pricing, Belgium: 29 EUR a month, 35 percent commission on new marketplace clients, 0 percent on repeat bookings, 2 percent on online prepayments accessed 2026-11-11
  7. [7] Fresha pricing: Independent 14,95 EUR a month, Team 9,95 EUR per bookable team member, 0.89 percent plus 10 cents in person, marketplace new client fee shown as free on the euro page accessed 2026-11-11
  8. [8] Salonkee terms and conditions accessed 2026-11-11
Topics salonkeeluxembourgsalonmarketplacecompany-analysis

Thinking is published by TTA Technologies in Luxembourg, which also builds LUXPOS, Salonify, BoxBee and DepotGest. Read the full disclosure policy